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Previously Texan Allergy & Sinus, we were first tasked with renaming the 3o+ location practice to allow them to expand into new states, be more inspiring, and inject new life into the brand. We landed on Aspire and then worked to develop a custom icon and wordmark that represented their method keeping air flowing by relieving symptoms through the use of allergy drops. Elevating their new brand through the use of color, clean design, and restraint was our motivation and we’re pretty proud of where we landed.