Tabasco Brand

FILM / photography

Tabasco is one of the most iconic brands in the world, found in over 170 countries across the globe, which just celebrated its 150-year anniversary. Our partner Erik Kiel has been collaborating with Mcllhenny Company for over the past 8 years.  During this period, we have created an extensive library of images and content that Tabasco uses across its global platform.  This piece was created for the Chipotle brand, which gave us the opportunity to shoot the majority of the project in central Mexico.  We were challenged by Tabasco to tell the story of where the Chipotle product comes from, how it's made, the people who work the fields, and how it’s a different process than that of the classic bottle of Tabasco. The people and location really came to the forefront when we were working on the post-production of this piece, which speaks a lot to the authenticity of who Tabasco has been for the last 150 years.